3 Must-Read Articles on Writing Highly Effective Ledes
First impressions are everything. In the case of writing highly effective ledes (or leads), second impressions also matter.
Okay. You wrote a humdinger of a headline and piqued your readers’ interests. Sweet.
Now, how do you hold their attention and get your target demographic to keep reading?
A good lede can do just that by using your headline’s momentum to launch your copy into the orbits of your readers' minds.
Or, think of it as a set of combo punches in a boxing match. Your readers are coming in close, and you’ve only a little time to land a stunner that will make them stick around. Your headline is the right cross that opens your readers up.
Your lede, then, is the left hook, coming in swift and strong to show you’ve got something to say. Land this sequence and your readers are sure to see stars.
Or, miss this optimal point of connection, and your audience may tap out due to boredom from a lackluster performance.
So, how do you ensure your lede connects with your audience?
Check out these three must-read articles on how to write highly effective ledes.
How to Write a Lead: 10 Dos, 10 Don’ts, 10 Good Examples
Krause says there are at least 10 things you should do and at least 10 things you shouldn’t do to make sure your lede packs a wallop. She also advises that a good lede should persuade your readers with the promise of time well-spent, so she recommends taking care in choosing the best type of lede for your copy.
Your copy’s lede is the opening hook that grabs your readers’ attention. You should ask yourself three key questions to know what type of lede your writing should start with to gain the interest of your potential customers.
A Quick Guide to Writing a Better Lede
Hufford recommends finding a way to connect with your readers on either an emotional or personal level to draw them in. He presents several types of ledes, some ideas on what you can do to make your ledes stand out, and a few tips on what to avoid altogether.
Even skilled writers agree that crafting an effective lede is hard. But you shouldn’t let that stop you from putting in maximum effort for a big pay off with your readers in the end.
A Good Lead is Everything - Here’s How to Write One
Bloch talks about the importance of a lede as the introduction to the rest of your copy. Then, she discusses in detail multiple lede variations, offers some tips on how to perfectly ruin any of them, and reveals a super simple secret formula to writing an effective lede.
Writing a good lede can be a daunting task. Refine your story so that it is strong and complete, and much of the work in finding a good approach to your lede will already be done for you.
Sean M. Lyden is CEO of Lyden Communications LLC, an Orlando, Fla.-based consulting company that helps entrepreneurs increase sales through storytelling.
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