3 Must-Read Articles on Writing Powerful Headlines
All high-performing blog posts and copy have at least one thing in common—powerful headlines.
The headline is an indispensable marketing tool, and it can either spell disaster or success for your copy and subsequent sales depending on how well it is crafted.
The stats for headlines are staggering. As reported by CopyBlogger, 80 percent of visitors will read the headline, but a mere 20 percent will go on to actually read what you’ve written. What’s more, according to advertising revolutionary David Ogilvy, headlines are worth a whopping 90 percent of your advertising dollar.
How can you best spend your time, effort, and dollars to get compelling headlines that draw your readers in and convert them into paying customers?
As an entrepreneur, you have two options. You can hire a professional writer, which may save you time but will definitely cost you money. Or you can learn how to write enticing headlines yourself and save both your valuable time and capital.
Here are three must-read articles on writing powerful headlines that will turn your readers into customers.
#1. How to Write Attention Grabbing Headlines That Convert
By Neil Patel & Joseph Putnam
Patel and Putnam lead off with the usefulness of writing impressive headlines. Then, they follow-up with advice and examples of how to craft headlines that snag readers’ attention and transform them into customers.
The Four U’s is an easy-to-follow formula that any entrepreneur can use to write winning headlines. Apply as many of these foundational principles as possible to maximize the converting potential and see your blog or copy stats shoot through the roof.
#2. The Step-by-Step Guide to Writing Powerful Headlines
By Neil Patel
Patel makes a second appearance in the list, this time on his own blog at neilpatel.com. Here he stresses the importance of not only having an attention-grabbing headline but also of providing valuable content that educates prospects and customers. This, Patel says, is just as important as the headline for creating stunning conversion rates and repeat customers.
Great headlines are super important because you can use them to pique your readers’ interest and steer them towards reading your content. However, don’t just stop there. Give the people something they can use and watch your effort pay off in the long run.
#3. How to Write Great Headlines That Keep Readers Engaged: 5 tips (and examples)
By Colin Dwyer and Stephanie Federico
Besides the informative content, this post also includes a 50-minute training video by the authors. In the video and article, Dwyer and Federico discuss the shared qualities of great headlines in detail, and they also include five tips for creating headlines that provide a gratifying reading experience.
It’s not enough to just have a stellar headline. Without rich and informative content, your readers will be left wanting. The key to making sure your readers get the most out of their time spent with your copy is to promise and then provide a great story. Ensure your visitors have a fulfilling experience and they will very likely return for more.
Sean M. Lyden is CEO of Lyden Communications LLC, an Orlando, Fla.-based consulting company that helps entrepreneurs increase sales through storytelling.
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