Is there anything you can do to produce content faster without compromising substance? Take a look at these three must-read articles to help you write faster and better.Read More
First impressions are everything. In the case of writing highly effective ledes (or leads), second impressions also matter.
The headline is an indispensable marketing tool, and it can either spell disaster or success for your copy and subsequent sales depending on how well it is crafted.
How do you tell stories that sell? Ask yourself: Where does this content fit into the sales cycle?Read More
The negative stories we tell ourselves sow seeds of doubt that hold us back from achieving our goals. Here are three words to help you change your inner narrative to get the results you want.Read More
When you take the lead to propose a day, time, and place, you’ve saved the prospect a lot of time and anxiety of doing it themselves. You’ve taken friction out of the scheduling process.Read More
While there are numerous story structures that go by different names, if you were to boil them down to their most essential elements, you would have a story structure along the lines of what I call “The MORAL Framework.”Read More
Here’s a technique to keep in touch with your most valuable contacts without feeling like you’re being awkward or obnoxious.Read More
You don’t have to be a philosophical, religious, or even a literary genius to tap into the power of storytelling to achieve great impact.Read More
You could craft the clearest and most compelling proposal, but if the prospect is not ready or have the authority to move forward, you're setting yourself up for failure before you even start.Read More
As entrepreneurs, we need to understand that customers don’t care about our products; they only care about what our products can produce for them in financial terms.Read More
If you want to capture your audience’s attention, first tap into their pain to get them to feel, deeply, that the status quo is unacceptable. Then point them to your content, ideas, product, or service as the elixir that can help take that pain away.Read More
With the right story, we can engage in challenging discussions in a way that gives us the best chance to achieve the behavioral change we’re looking for and preserve the relationship.Read More
This two-minute intro helps prime the audience to get the most out of your session. And when the audience is happy, so are the panelists and the event planner—which, in turn, raises your profile in the industry.Read More
Your pitch should include ONLY the information your audience needs to know to determine the next step they should take with you. No more, no less.Read More
There are a lot of takeaways from Ryan Holiday’s book "Perennial Seller: The Art of Making and Marketing Work that Lasts.” But the biggest one for me? If customers don’t “get it,” don’t blame them.Read More
How can storytelling put you in the strongest position to win at business? That's one of the big ideas discussed in a Recode Decode podcast episode I came across from a couple years ago that interviews basketball superstar LeBron James’s longtime friend and business partner, Maverick Carter.Read More
Our expectation of employees—and how we communicate that expectation to them—creates a self-fulfilling prophecy that directly impacts their performance.