Even if you're in a crowded market, no one else has an origin story exactly like yours. So, why not tell it? Why not use your story to connect with customers on a more human, emotional level where they can't help but want to join your cause and do business with you.Read More
In a world of increasing distraction, there's only a limited amount of "real estate" inside your customer's mind where you can make an impact with your marketing message. So, avoid the crowd and "Think small."Read More
Here are my three takeaway strategies from Sun Tzu's "Art of War" on how to win the battle over the hearts and minds of the people who hold the keys to your success.Read More
Before your next presentation, check your “wheel.” Look for any weaknesses you might find in these 3 “spokes”--Aristotle's elements of influence--because when you strengthen them, you will guarantee that your next pitch will go smoothly.
Is there anything you can do to produce content faster without compromising substance? Take a look at these three must-read articles to help you write faster and better.Read More
First impressions are everything. In the case of writing highly effective ledes (or leads), second impressions also matter.
The headline is an indispensable marketing tool, and it can either spell disaster or success for your copy and subsequent sales depending on how well it is crafted.
There are a lot of takeaways from Ryan Holiday’s book "Perennial Seller: The Art of Making and Marketing Work that Lasts.” But the biggest one for me? If customers don’t “get it,” don’t blame them.Read More
You should read Simon Sinek’s bestselling book "Start with Why" if you want to learn how to craft your own WHY stories that attract and inspire the best people to buy from you, invest in you, and work for you.Read More
How can we set the stage in a way that puts our audience in the mood to consider our story, idea, or proposal? Here are two powerful principles from Robert Cialdini's "Pre-Suasion" that you can apply immediately to your business communications.Read More
Robert Cialdini's bestselling classic "Influence" is a must-read for any entrepreneur because your venture's success hinges on your ability to tell stories that influence, persuade and win people to your cause.Read More
Dr. Paul Zak's findings offer insight into how we as entrepreneurs can tap into the power of story to more effectively sell our ideas, products and services, which we'll unpack in this article.Read More
The bottom line: If you want to change minds, you must first move their hearts. And Aristotle's Persuasion Triangle will show you how.Read More