How to Grow Your Email List to Boost Sales
Social media platforms can be great tools to help grow your audience and attract new business.
But if you’re not using email to communicate directly with customers and prospects, you’re leaving a lot of money on the table.
In fact, according to McKinsey, email is forty times more effective at acquiring new customers than Facebook and Twitter combined.
That’s why I’m sharing with you these three articles that offer practical tips—many of which I’m applying to Lyden Communications—to help you start building a robust email list that converts to new sales.
#1. How To Get 1,000 New Email Subscribers In 30 Days
By Ash Read
Futurist Kevin Kelly says that you don’t need a huge email list with millions of people on it; you can build a solid, profitable business off of a “1,000 True Fans.” But how do you land your first 1,000 subscribers? Read provides a detailed, day-by-day strategy for how you can get there by Day 30 if you’re willing to put in the work.
You’ll discover that you already have a lot of useful content on hand that you can repurpose to help you grow your list.
#2. A Step-by-step Plan to Grow Your Email List When You’re Starting From Zero
By Melyssa Griffin
Griffin provides practical tips, with examples, on how to create a high-converting website, opt-in incentives, and killer email content to grow your list.
Creating consistent content and applying SEO to that content are critical to building an email list that grows on autopilot. Also, be sure to include several strategically placed opt-in offers throughout your website to achieve maximum results.
#3. How I Organically Grew My E-Mail List as a New Entrepreneur
By Liz Huber
Huber details how she grew her email list to 600+ plus subscribers in four months without spending a dime on paid marketing and professional guidance. Key elements of her process include staying consistent within your chosen niche, taking advantage of freebies from subject matter experts, and closely tracking email marketing experiment results.
When you maintain a clear focus and aren’t afraid to experiment, you will discover ways to accelerate subscriber growth.
Sean M. Lyden is CEO of Lyden Communications LLC, an Orlando, Fla.-based consulting firm that helps companies use storytelling to unlock sales growth.
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