Even if you're in a crowded market, no one else has an origin story exactly like yours. So, why not tell it? Why not use your story to connect with customers on a more human, emotional level where they can't help but want to join your cause and do business with you.Read More
This two-minute intro helps prime the audience to get the most out of your session. And when the audience is happy, so are the panelists and the event planner—which, in turn, raises your profile in the industry.Read More
In a world of increasing distraction, there's only a limited amount of "real estate" inside your customer's mind where you can make an impact with your marketing message. So, avoid the crowd and "Think small."Read More
When you take the lead to propose a day, time, and place, you’ve saved the prospect a lot of time and anxiety of doing it themselves. You’ve taken friction out of the scheduling process.Read More
Here are my three takeaway strategies from Sun Tzu's "Art of War" on how to win the battle over the hearts and minds of the people who hold the keys to your success.Read More
You can't just toss any old sales proposal around and expect customers to bite. You've got to do your homework and give them something valuable. Here are five articles to help you get started.
BEFORE agreeing to put together the proposal, uncover the customer's backstory first.
Social media platforms can be great tools to help grow your audience and attract new business. But if you’re not using email to communicate directly with customers and prospects, you’re leaving a lot of money on the table.
Named for the average length of an elevator ride, the elevator pitch is your 30- to 60-second story designed to quickly capture attention and get that person wanting to learn more.
Is there anything you can do to produce content faster without compromising substance? Take a look at these three must-read articles to help you write faster and better.Read More
First impressions are everything. In the case of writing highly effective ledes (or leads), second impressions also matter.
The headline is an indispensable marketing tool, and it can either spell disaster or success for your copy and subsequent sales depending on how well it is crafted.
How do you tell stories that sell? Ask yourself: Where does this content fit into the sales cycle?Read More
The negative stories we tell ourselves sow seeds of doubt that hold us back from achieving our goals. Here are three words to help you change your inner narrative to get the results you want.Read More
While there are numerous story structures that go by different names, if you were to boil them down to their most essential elements, you would have a story structure along the lines of what I call “The MORAL Framework.”Read More
Here’s a technique to keep in touch with your most valuable contacts without feeling like you’re being awkward or obnoxious.Read More
You don’t have to be a philosophical, religious, or even a literary genius to tap into the power of storytelling to achieve great impact.Read More
You could craft the clearest and most compelling proposal, but if the prospect is not ready or have the authority to move forward, you're setting yourself up for failure before you even start.Read More